Toni
Founder & CEO
Owner of Bridesmaid by JB and pattern cutter. Toni is responsible for cutting all of your orders to your lovely bridesmaid's exact measurements.
Zane
Seamstress and designer
All of our bridesmaid orders are sewn by Zane, with the best attention to detail each and every time.
Catherine
Fashion admin assistant
Miss Catherine is your friendly assistant if you need to reach out, she is on hand to help with general enquiries or aftercare.
Brand HISTORY
Toni Jeffrey was born in Essex and moved up to the North West in primary school and she has lived in Preston ever since. She founded her first business Jeffrey Boutique over 10 years ago. This evolved into Haus of JB where she focused on evening wear and occasion wear. Toni began making prom dresses in 2013 the pride she felt seeing how beautiful and comfortable the girls looked in their dresses pushed Toni to want more. After making her first official bridesmaid order in 2018 there was no doubt this was what she was going to be doing for the rest of her life and Bridesmaid by JB was born!
WHERE IT STARTED
While studying Marketing Management with Fashion at university, Toni found herself frustrated by the lack of affordable outfits that suited her figure. As a student on a tight budget, she decided to try making her own dresses despite having no sewing experience at the time.
After receiving a sewing machine for Christmas, Toni taught herself everything from scratch. What began as a creative outlet quickly turned into a true passion. The process of designing and making dresses brought her a deep sense of purpose, and it wasn’t long before friends and family began to request custom pieces of their own.
That love for dressmaking eventually evolved into Bridesmaid by JB a brand dedicated to creating made-to-measure bridesmaid dresses that flatter every shape, celebrate individuality, and offer a truly memorable experience for bridal parties.
Toni's commitment to quality, fit and personal service is at the heart of everything the business does. Bridesmaid by JB isn’t just about beautiful dresses - it’s about helping women feel confident, comfortable, and excited to stand by their bride in style.
how its going
Twelve years after unwrapping her very first sewing machine on Christmas morning Toni Jeffrey is now the founder of a thriving brand. Today, Bridesmaid by JB has evolved into a team of ten talented women, all driven by the same passion: creating made to measure bridesmaid dresses that celebrate every shape and size.
Every design on the Bridesmaid by JB website is designed and handmade by Toni and her team, blending expert craftsmanship with a modern, fashion-forward approach to bridesmaid dresses. Over the years, Toni has built an extensive knowledge of fit, fabric and design, leading to the honour of creating bespoke bridesmaid dresses for the bridal parties of public figures such as footballer Harry Maguire and television personality Dani Dyer.
Bridesmaid by JB was proudly named Bridesmaid Retailer of the Year at the County Brides North West Wedding Awards not once, but twice. Taking home the title in both 2024 and 2025.
Despite the brand’s incredible growth, the heart of the business remains the same: offering a genuinely personal, warm and expert service to every bridal party. Whether visiting the showroom for a private consultation or ordering a made-to-measure dress online, every client is treated to the signature Bridesmaid by JB experience - thoughtful, stylish, and always made with love.
