Toni (me :D)

Owner of this little bridesmaid brand

also pattern cutter, website designer (can't you tell ha) , consultation specialist, appointment servicer, photographer, social media manager (and sometimes sleep xoxo)  Welcome to my brand, im glad you're here and I hope we can help if you are on the hunt for the perfect bridesmaid dresses.

Zane 

our experienced seamstress and designer

Were do I even start with my Zane, all of our bridesmaid orders are sewn by Zane, with the best attention to detail each and every time, Zane takes her skill very seriously and there is no other seamstress quite like her, I am incredibly lucky to work along side someone with such talent.

Catherine 

our fashion admin assistant

Miss Catherine is your friendly assistant if you need to reach out, she is on hand to help with general enquiries or aftercare. We recently welcomed Catherine to the team and she has slotted in seamlessly (no pun intended) we are very excited to have Catherine at Bridesmaid by JB and you will be seeing a lot of her beautiful face on our socials. 


Brand HISTORY

Hello ladies, My name is Toni Jeffrey. I am 33 years old and I am a mother to a beautiful little boy called Lucas. I was born in Harold wood, Essex and moved up to the north west when I was in primary school and have lived in Walton-le-dale, Preston ever since. I have been a dressmaker for over decade now, and some of you reading this may be here because you have followed my first company, Haus of JB through the years and now are happily engaged and bridesmaid dress shopping?! Amazing if so! I started making prom dresses in 13'/14' and the internal pride I felt from seeing clients ready for prom in dresses that I made was indescribable and I knew I wanted to take it further and get into the wedding industry. I think I made my first official bridesmaid order in 2018 and when I got the pictures back, wow! There was no doubt this was what I was going to be doing for the rest of my life.

WHERE IT STARTED

It has been quite a journey over the 12 years that I have been a dressmaker. And I could not imagine ever being in any other profession. Designing and sewing dresses is my dream and has been since I left university. This all started as a hobby while I was in university studying marketing management with fashion, in a bid to one day pursue a career in marketing. I was a skint student, and really struggled to find 'out out' outfits that would fit my figure (a figure I would kill to be reunited with right now) so I thought maybe I could make myself dresses? surely it can't be that hard?? So I begged my mum for a sewing machine for christmas, she caved, then I must have spent the next week or two staring at the box thinking OMG MY MUM IS GOING TO KILL ME, WHO AM I KIDDING I HAVE NO IDEA WHAT I'M DOING!!?? But eventually out it came, and all of a sudden I just felt happy, I had no clue how to work this machine but the idea of teaching myself from scratch filled me with excitement and I couldn't wait to get started.

how its going

12 years on since I unwrapped my first ever domestic sewing machine on christmas morning just a clueless dreamer, I have become a self taught dressmaker who designs and co-hand makes all that you see on this website. I am incredibly proud of the extensive knowledge that I have developed over the years and very recently we became an award winner in our field - Bridesmaid retailer of the year 2024 at the County Brides wedding awards - What the hell!!? This sometimes feels like a dream because to me working in the wedding industry doesn't feel like work, its incredibly fulfilling and I have zero plans to slow down, my brides are honestly the most amazing community of ladies and I want to keep designing custom bridesmaid dresses and provide our unique and tailored showroom experience to those who can come and see me! - Toni x